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Cracker Barrel unveils a controversial logo change

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.

On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.

“The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
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In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.

Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.

Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”

In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.

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|Wearing white after the end of summer used to be considered a huge fashion faux pas. Wear what ever colors you prefer, so long as they are flattering. If you feel and look your best wearing white, wear it, but do make sure the fabric is appropriate for the season. Don't let anyone tell you otherwise.
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|Wearing white after the end of summer used to be considered a huge fashion faux pas. Any color, as long as it is flattering, is appropriate. So, if it's white you want to wear, wear it proudly and ignore people who say you shouldn't. Most people don't even think about what time of year it is when regarding your outfit.
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The world around you pays attention when you look great. Looking great and drawing positive attention from people will leave you feeling great as well. Becoming fashionable is a way to improve your life. When you want to look the best you can, this article will tell you how.
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|Wear darker blouses and pants if you want to appear slimmer. Dark colors help emphasize your good parts and tone down the overweight extras you don't want people to notice. You should wear skirts with elastic waistbands if you are concerned about comfort.
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}{Always watch the trends and changes in the fashion world. Fashion is changes constantly, so it is important to read magazines to keep yourself updated. They are likely going to showcase the new trends first.
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|Fashion is more than about just the clothing and accessories. These people fail to understand that bad hair can very easily ruin a great outfit. Make sure you keep your hair looking at its best and use the best products that you can afford to do this.
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}{Create a unique fashion style of your own. Try to be as unique as possible, so that you do not blend in with the crowd. It is up to individuals sometimes to create a style that people can appreciate and that others will follow.
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}{Don't follow a trend just because it's "in." What looks amazing for a runway model might not look great on you. Follow your tastes, not whatever flavor is popular in the most recent fashion magazine. You are going to want to go with your gut on this. You won't be led down the wrong path.
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|Before you spend money on extras, make sure you have the essentials covered. Buy pieces that complement each other and are timeless. A neutral pencil skirt will be fashionable for years to come and can be updated for the seasons with a fashionable new top.
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}{Always remember that there are tons of different options available to you when looking for hair accessories. The sky is really the limit here, and you can choose from different braids and headbands, bows and ribbons, clips and curlers, and much, much more. Your wardrobe should include several hair accessories. A simple ponytail holder goes great with an athletic suit. So before you go out, make sure you're carrying a few accessories with you.
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|A fabulous handbag can spruce up any outfit, but match it up with other bags you may also need to carry. For example, if you carry a briefcase, coordinate your handbag with your briefcase. You should only ever have a maximum of two bags on you at the same time.
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|Sheer clothes are a good option, but only limited to certain types of events. Wearing clothing items that are sheer in private areas can make you appear trashy rather than classy.
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When you look good, you feel good! This is the spark that ignites an interest in fashion for most people. Being fashionable is all about understanding how to wear clothing in pleasing ways and confidently. Read this article for the best fashion tips out there.
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|You are one-of-a-kind, so your look should be, too. You can create your own trends. This isn't right for everyone, but it is a great way to get compliments on originality.
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}{Create a unique fashion style of your own. It is easy to dress like everyone else, but you should create a style all your own. You have to have a certain kind of personality to pull off fashion forward unique style, but if you try it, you can bask in multiple compliments for being different.
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|Before you spend money on extras, make sure you have the essentials covered. Buy pieces that complement each other and are timeless. A neutral pencil skirt will be fashionable for years to come and can be updated for the seasons with a fashionable new top.
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}{Always remember that there are tons of different options available to you when looking for hair accessories. The sky is really the limit here, and you can choose from different braids and headbands, bows and ribbons, clips and curlers, and much, much more. Your wardrobe should include several hair accessories. A simple ponytail holder goes great with an athletic suit. So before you go out, make sure you're carrying a few accessories with you.
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|It is not important to be perfect when fashion is involved. Firstly, there is no such thing as perfection in this world. Also, if you try too hard, you may look uptight. Disheveled looks with messy hair, non-matching shoes, or not completely buttoned pieces like those of Kate Moss can look great.
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Fashion is part and parcel of everyday life. What we wear says a lot about who we are. This article will let you know easy fashion tips anybody can add to their lives.
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|Stay aware of the current trends in fashion. Change is constant when it comes to style, and magazines are a great way to follow this. They are usually the first source to catch new trends in style.
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|An easy way to keep hair off your neck and shoulders is to do a casual up-do. Long hair can sometimes be a hassle. If you have no time to spend with your hair, get an elastic hairband and pull your hair up into a bun. Even if it is a little messy, it will look cute.
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|Create a look that is specific to you. Truly original fashion comes from people who make their own style, not those who follow the trends. You, of course, need a certain personality to be comfortable doing this, but once you take the leap, you will surely enjoy the many compliments for being unique.
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}Looking great and dressing well lends itself to having greater confidence when you loo at yourself in the mirror, along with the positive feedback you get from other people. To feel better about yourself and make friends easily because of your style, apply all the fashion ideas you read in this article.
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}Sure you may not like fashion, but other people are paying attention. These tips will help you look your best at all times. Your life will benefit when your wardrobe is improved.
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|You are one-of-a-kind, so your look should be, too. There are many people that follow their own sense of style, but those with a sense of originality are those with who create their own style. To pull this off yourself, you must be comfortable enough to do so. Once you decide to do this, you are probably going to enjoy all the compliments you receive.
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|There is no such thing as being perfectly fashionable. There is no perfect sense of fashion, just opinions. Next, you will appear to be pushing too hard when you attempt to be perfect. Celebrities such as Kate Moss also have flaws, so do not think you always have to be perfect.
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|Drying your hair off with a basic bath towel may cause your hair to frizz up, so go with another drying option. It will damage and frizz out your hair. Try wrapping it in the towel and pushing it to absorb the moisture instead. When you are satisfied with the results, unwrap it and brush the hair with a comb.
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}{Haircare products which offer moisturizer are the best to use on hair which goes frizzy on a humid day. The moisture acts as a protective barrier over the cuticle and can keep your hair looking sleek. Avoid the ingredients wheat or rice that are found in many volumizing products.
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}Now that you've come to the end of this article, you can see that being in fashion is not out of your reach. You can also have fun at the same time. Lift your spirits and look your best by using the great suggestions you have just read and get started today.
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|Have frizzy hair? Use conditioners and shampoos that moisturize. This will put a protective layer over the cuticle of your hair, keeping it from taking in too much moisture. Do not use any products that have any volumizing properties in them.
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}{Dress jeans up by wearing a dressy shirt and heels. Wear colored jeans if you want a more casual look.
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|Use the entire beauty product up before throwing them out. You just have to get the most out of what you buy. Try to get the last of the product by turning them upside down and squeezing the last bit out. Another tip is to remove the top of the bottle so you can reach into the bottle to get any remnants. You can wind up saving a lot of money by doing this.
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